The Best Way To Start A SEO Company - Learn How To Start A SEO Business|}
It's almost 14 years since I officially started my SEO company. I can honestly say it's one of the best things I've ever attempted to do in life. It's also one of the very painful, annoying and stressful things things which has occurred to me personally. So here is the brief list of what I have heard as its first manager, CEO and adviser.
Always be Ready to Engage
Stories, case studies, experiences, consequences -- those would be the stuffs of the future. There are tons of theories, tons of how-to's, tons of sales conversation in our day and age. Stories hold huge weight in pinning down a prospective client to a sale.
Outside of a sales standpoint, story-telling on your group of friends may create a massive effect in rippling out your business to others. My first huge client (which is still my customer so far) came in the brief conversation whilst riding the train on my way to my then day job. We were not really close. I advised him that I had been into SEO and shared its value and what it did for my own site. He explained that he'd consult with me.
Turns out that he did. I must close the deal.
After that lesson, I never stopped evangelizing.
Yes I understand, you would like to get paid a month. While it could be true that what you know is well worth every penny to everything you are charging, absolutely free consultations build trust. More often than not, it has let me get the entire organization. Yes customers could call me late at night or early in the morning, but giving free consultations to prospective customers has extremely increased closure rate on sales.
Clients appreciate the little things. They also feel much more secure once you provide them more information about what they're getting in to and what they want to learn about other elements of online marketing. You are able to leverage on giving them what they desire to know instead of informing them vague generalities about the business.
I have a client now that signed up with us to their primary product's SEO and signed up using the other SEO company to their newest product's SEO. They wanted to see who's the better SEO services supplier. While I am easily 60% more expensive in my yearly retainer compared to the other SEO business, I gave away complimentary consultations to the proprietor.
"Call me anytime in the event that you need anything -- except for money." , I stated. And that he did. He predicted up to wake me up frequently times (I sleep and wake up late while he is an early bird). Nevertheless, it was all worth it.
The whole company is now awarded to us and we are only waiting for the contract of the other (much more affordable) SEO firm to expire. I do not know whether they're doing a good job or not. What I do know is that I gave away free, anytime consultation -and it worked!
It's among my own trump cards on client acquisition.
Do not Be Scared to Jack up your Price
You have to know that SEO especially here in the Philippines is still considered 'new' by many businesses. The dominant (and effective) form of promotion here remains TV. That leaves us with a 'free market' plus also a free market means that the budget is mad.
There are companies offering SEO for as little as $300 per month. And yes, they claim that it is white hat -- together with all the linkbuilding tricks you can ever imagine. If I attempted to pull that stunt, I'd be out of business in one month.
When I read Seth Godin's Linchpin, I knew the value of pricing. Louis Vuitton can afford to charge that much because they're all for quality and exclusivity. iphone case I want to be a business like this. That's 1 reason why people give client exclusivity to their niche/industry. And we also charge premium for it.
Businesses can butt-heads on decreasing prices. It may be the weapon of choice to most SEO firms. The clients win and the search engine optimization business loses.
My weapon of choice is raising the standard of our services and building a new. This way, pricing is both secondary and I am very satisfied with the few genuinely good customers I have.
Consider Louis Vuitton. Win.
To learn how to begin your own SEO company today and begin earning $1,000 a day schedule a complimentary strategy involve my whole online training and turnkey business with your own site, staff, and mastery to control the search engine optimization business.
How to Begin an SEO Business with NO Technical Skills.
All you will need is a computer and cell phone to operate from anyplace you need to. This is a true business you could be proud of.
Additionally watch testimonial from former elephant handler that was earning $19k a year to $3k in 1 week. https://youtu.be/R4uWUvTiI8k
I look forward to talking with you and help you get started making money in another 30 days.